What counts as a monthly active user (MAU)?
Any unique visitor bucketed into an experiment or evaluated against a feature flag in a calendar month. Anonymous visitors with a visitor cookie count. Duplicate sessions from the same visitor don't double-count.
What happens if I exceed my plan's MAU?
We don't hard-stop your experiments. Starter users get a friendly email when you're approaching the cap. Team overage bills at the Team plan rate. Enterprise customers scale through the calculator above — no surprise charges.
Can I switch plans at any time?
Yes. Upgrade instantly — changes take effect immediately. Downgrade at the end of your current billing period; data retention windows stay unchanged during the transition.
Is there a free trial on Team?
Yes — a 14-day trial with full access to every feature. No card required to start.